Formulate store and window display plans while monitoring and controlling the project costs. Research and analyse the latest life trends and design trends. Plan, design and implement creative visual marketing strategies, and promote public relations crisis management policies when managing business.

Develop and implement commercial, talent, sustainability and financial management policies for the organisation. Develop IP and PR crisis management policies and monitor the progress.

Develop brand promotion and multi-channel sales management strategies. Grasp retail market trends, analyse and formulate market development goals and plans, and predict product sales performance. Manage all sales channels of retail brands, formulate marketing, marketing channel, media strategies, and after-sales service plans, as well as sales team management strategies and product pricing strategies. Develop IP and PR crisis management policies and monitor the progress.

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Implement training plans, conduct training programmes, maintain training records, and coordinate related training administration.

Analyse users and purchasing patterns. Manage online brands, online shopping management and online inventory. Process customer files and activity records. Analyse website data and generate reports.

Oversee and manage international purchasing activities. Develop purchasing and product pricing strategies, and design purchasing systems. Manage relationships with suppliers. Analyse business data. Develop IP and PR crisis management policies and monitor the progress.