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Manpower Dynamics. Data Intelligence

Media and Communications

Journalism; Digital/ new media; Advertising and public relations; Media production; ...

Covers :
1. Journalism
   - Newspaper
   - Magazine
   - Radio and television stations
   - News agency
2. Digital/ new media companies
3. Advertising and public relations
   - Public relations services supplier
   - Advertising companies
   - Corporate communication/PR/advertising/marketing department in sizeable companies            
4. Media production companies

Media and Communications Inner Banner

Year 2019 Tooltips

Journalism

0

Digital / New Media

0

Advertising and Public Relations

0

Media Production

0

Total

0

Journalism

0

Vacancy rate: 0.6%

Digital / New Media

0

Vacancy rate: 0.5%

Advertising and Public Relations

0

Vacancy rate: 1.9%

Media Production

0

Vacancy rate: 0.0%

Total

0

Vacancy rate: 1.4%

 

All the percentages are rounded to nearest 0.1%.

Journalism

0

Digital / New Media

0

Advertising and Public Relations

0

Media Production

0

Total

0

Journalism

0

Turnover rate: 8.2%

Digital / New Media

0

Turnover rate: 19.3%

Advertising and Public Relations

0

Turnover rate: 17.2%

Media Production

0

Turnover rate: 2.8%

 

All the percentages are rounded to nearest 0.1%.

Monthly Income Tooltips

 

All the percentages are rounded to nearest 0.1%.

Monthly Income Tooltips

 

All the percentages are rounded to nearest 0.1%.

Monthly Income Tooltips

 

All the percentages are rounded to nearest 0.1%.

Monthly Income Tooltips

 

All the percentages are rounded to nearest 0.1%.

Journalism

61.1%First Degree

Digital / New Media

35.8%First Degree

44.4%Sub-degree

Advertising and Public Relations

45.1%First Degree

25.8%Sub-degree

Media Production

56.6%Sub-Degree

 

All the percentages are rounded to nearest 0.1%.

Journalism

55.0%2 years to less than 5 years

Digital / New Media

51.5%2 years to less than 5 years

Advertising and Public Relations

43.6%2 years to less than 5 years

16.8%Less than 2 years

Media Production

41.8%5 years to less than 7 years

19.2%No experience required

 

All the percentages are rounded to nearest 0.1%.

Manpower Demand

Average Annual Growth

0

2019

Actual

0

2023

Forecast

0

Note(s):
(1) The figures included employees and freelancers.
(2) The manpower forecast is based on the historical manpower survey data, together with the market trends in a longer term, technological developments of the industry and other social-economic determinants.

 

All the percentages are rounded to nearest 0.1%.

Manpower Demand

Average Annual Growth

0

2019

Actual

0

2023

Forecast

0

Note(s):
(1) The figures included employees and freelancers.
(2) The manpower forecast is based on the historical manpower survey data, together with the market trends in a longer term, technological developments of the industry and other social-economic determinants.

 

All the percentages are rounded to nearest 0.1%.

Manpower Demand

Average Annual Growth

0

2019

Actual

0

2023

Forecast

0

Note(s):
(1) The figures included employees and freelancers.
(2) The manpower forecast is based on the statistical modelling of relevant economic indicators which reflect important changes in the local economy, demography and labour market.

 

All the percentages are rounded to nearest 0.1%.

Manpower Demand

Average Annual Growth

0

2019

Actual

0

2023

Forecast

0

Note(s):
(1) The figures included employees and freelancers.
(2) The Media Production Sector was firstly included in the survey of 2016 . With only limited historical data, the manpower was assumed to be stable from 2020 to 2023.

 

All the percentages are rounded to nearest 0.1%.

Report

Media and Communications Industry - 2019 Manpower Survey Report Image
  • Media and Communications
  • 2019 Manpower Survey Report

Stabilised Manpower in the Media and Communications Industry 

Driven by the public’s extensive use of digital and social media, the overall manpower of the industry stabilised between 2016 and 2019 with a change in the manpower trend that reflected the transformation of the journalism sector and the growing market demand of professional services from the advertising and public relations sector. The report recommends that multiple skills of employees should be developed and training in relation to innovative media technology, media law and professional ethics should be strengthened for the industry to cope with global and local economic challenges, and the industry should capture the opportunities associated with the 5G high speed mobile network.

Media and Communications Industry - 2023 Manpower Update Report Image
  • Media and Communications
  • 2023 Manpower Update Report

Revolutionising Media and Communications Industry: AI Advantages and Its Limits

AI technology is revolutionising the media and communications industry in various ways. Personalisation of information delivery, analysing consumer data and predicting behavior are significant applications that allow media outlets, marketers and advertisers to target their audience more effectively. AI tools are also utilised in digital media production, advertising, public relations, and marketing to generate design proposals, storyboards, scripts, and articles. While AI can enhance creativity and efficiency, there are also potential copyright and legal concerns. It is important to recognise the value of human creativity, originality, emotional intelligence, and empathy, which AI cannot fully replace. Education institutes and training providers should be aware of the issues and risks, such as local ethical standards and regulations, to be encountered by industry practitioners and address them in AI training programmes. Practitioners should initiate self-directed learning and stay updated with the latest AI developments in the media and communications industry.