Manpower Dynamics. Data Intelligence

Media and Communications

Journalism; Digital/ new media; Advertising and public relations; Media production; ...

Covers :
1. Journalism
- Newspaper
- Magazine
- Radio and television stations
- News agency
2. Digital/ new media companies
3. Advertising and public relations
- Public relations services supplier
- Advertising companies
- Corporate communication/PR/advertising/marketing department in sizeable companies
4. Media production companies

Year 2023 Tooltips

Full-time Employees

Download Survey Data

Vacancy rate: 2.5%

Vacancy rate: 2.1%

Vacancy rate: 0.4%

Vacancy rate: 2.0%

All the percentages are rounded to nearest 0.1%.

Turnover rate: 16.4%

Turnover rate: 13.6%

Turnover rate: 13.1%

Turnover rate: 6.1%

All the percentages are rounded to nearest 0.1%.

Preferred Education Tooltips

Download Survey Data

Journalism

43.3%First Degree

26.2%Sub-degree

Digital / New Media

51.1%Sub-degree

Advertising and Public Relations

44.7%First Degree

25.4%Diploma/ Certificate

Media Production

29.8%Sub-Degree

33.7%Diploma/ Certificate

All the percentages are rounded to nearest 0.1%.

Journalism

17.3%5 years to less than 7 years

46.6%2 years to less than 5 years

Digital / New Media

51.0%2 years to less than 5 years

Advertising and Public Relations

20.5%5 years to less than 7 years

40.8%2 years to less than 5 years

Media Production

16.5%5 years to less than 7 years

39.7%2 years to less than 5 years

All the percentages are rounded to nearest 0.1%.

Report

Media and Communications
2023 Manpower Survey Report

Media and Communications Industry Full of Challenges and Opportunities

The media and communications industry in Hong Kong is navigating a landscape fraught with challenges and opportunities. A significant challenge lies in the shortage of qualified personnel, impacting recruitment efforts across journalism, advertising, and public relations sectors. The rapid integration of AI technologies poses risks and rewards, necessitating a delicate balance between innovation and risk mitigation. Despite these hurdles, numerous opportunities abound. Government initiatives like the Blueprint for Arts and Culture and the expansion of convention and exhibition facilities promise to bolster the industry's growth. The emergence of new media platforms and the adoption of generative AI present avenues for innovation and efficiency. Film and media production opportunities, coupled with the rising demand for ESG marketing, underscore the industry's potential for expansion and evolution in response to changing market dynamics and consumer preferences. There is a pressing need for targeted training programmes to address the talent shortages and skills gaps. Specialised training that encompasses AI integration, digital media platforms, ESG marketing, and industry-specific skills will be crucial to equip professionals with the capabilities needed to thrive in this dynamic industry.

Media and Communications Industry - 2023 Manpower Update Report Image

Media and Communications
2023 Manpower Update Report

Revolutionising Media and Communications Industry: AI Advantages and Its Limits

AI technology is revolutionising the media and communications industry in various ways. Personalisation of information delivery, analysing consumer data and predicting behavior are significant applications that allow media outlets, marketers and advertisers to target their audience more effectively. AI tools are also utilised in digital media production, advertising, public relations, and marketing to generate design proposals, storyboards, scripts, and articles. While AI can enhance creativity and efficiency, there are also potential copyright and legal concerns. It is important to recognise the value of human creativity, originality, emotional intelligence, and empathy, which AI cannot fully replace. Education institutes and training providers should be aware of the issues and risks, such as local ethical standards and regulations, to be encountered by industry practitioners and address them in AI training programmes. Practitioners should initiate self-directed learning and stay updated with the latest AI developments in the media and communications industry.