Manpower Dynamics. Data Intelligence

Media and Communications

Journalism; Digital/ new media; Advertising and public relations; Media production; ...

Covers :
1. Journalism
- Newspaper
- Magazine
- Radio and television stations
- News agency
2. Digital/ new media companies
3. Advertising and public relations
- Public relations services supplier
- Advertising companies
- Corporate communication/PR/advertising/marketing department in sizeable companies
4. Media production companies

Manpower Survey 2023

Full-time Employees

Prominent Full-time Jobs

- Journalism -

1st

Senior Reporter; Reporter

2nd

Director; Production Assistant; Floor Manager; Video Editor; Engineer & Technician; Subtitling Operator

3rd

Senior Reporter ; Senior Researcher ; Reporter ; Researcher

Prominent Full-time Jobs

- Digital / New Media -

1st

Senior Reporter; Reporter

2nd

Online Editor

3rd

Managing Editor

Prominent Full-time Jobs

- Advertising and Public Relations -

1st

Designer

2nd

Account Executive

3rd

Graphic Artist

Prominent Full-time Jobs

- Media Production -

1st

Chief Producer; Senior Producer; Producer; Production Assistant

2nd

Senior Cameraman; Cameraman

3rd

Motion Graphic Designer; Visual Effects Designer; 3D Animator; 2D Animator

Annual Change of Full-time Employees over 2019

Annual Change Rate:

Full-time Vacancies

Total

Vacancy rate

Prominent Full-time Vacancies

- Journalism -

1st

Senior Reporter; Reporter

2nd

Director; Production Assistant; Floor Manager; Video Editor; Engineer & Technician; Subtitling Operator

3rd

Managing Editor

Prominent Full-time Vacancies

- Digital / New Media -

1st

Senior Reporter; Reporter

2nd

Senior Press Photographer; Press Photographer; Photographer

3rd

Managing Editor; Online Editor; Senior Designer; Copywriter; Digital Media Strategist ; Marketing Strategist

Prominent Full-time Vacancies

- Advertising and Public Relations -

1st

Marketing Assistant ; Marketing Executive

2nd

Associate Account Director; Account Manager

3rd

Officer / Assistant for Marketing, Product Development and Brand Management

Prominent Full-time Vacancies

- Media Production -

1st

Motion Graphic Designer; Visual Effects Designer; 3D Animator; 2D Animator

2nd

Visual Producer

3rd

Floor Manager; Video Editor; Engineer & Technician; Subtitling Operator

Monthly Income

- Journalism -

Monthly Income

- Digital / New Media -

Monthly Income

- Advertising and Public Relations -

Monthly Income

- Media Production -

Monthly Income

Preferred Education

Journalism

43.3%First Degree

26.2%Sub-degree

Digital / New Media

51.1%Sub-degree

Advertising and Public Relations

44.7%First Degree

25.4%Diploma/ Certificate

Media Production

29.8%Sub-Degree

33.7%Diploma/ Certificate

Preferred Experience

Journalism

17.3%5 years to less than 7 years

46.6%2 years to less than 5 years

Digital / New Media

51.0%2 years to less than 5 years

Advertising and Public Relations

20.5%5 years to less than 7 years

40.8%2 years to less than 5 years

Media Production

16.5%5 years to less than 7 years

39.7%2 years to less than 5 years

Recruitment Difficulties

- Journalism -

1st

Working conditions/remuneration package could not meet applicants' expectations

2nd

Applicants lacked the relevant experience and training

3rd

General labour shortage in Hong Kong

- Digital / New Media -

1st

Applicants lacked the relevant experience and training

2nd

Working conditions/remuneration package could not meet applicants' expectations

3rd

General labour shortage in Hong Kong

- Advertising and Public Relations -

1st

Applicants lacked the relevant experience and training

2nd

General labour shortage in Hong Kong

3rd

Working conditions/remuneration package could not meet applicants' expectations

- Media Production -

1st

Applicants lacked the relevant experience and training

2nd

Working conditions/remuneration package could not meet applicants' expectations

3rd

General labour shortage in Hong Kong

Manpower Demand

Average Annual Growth (2024 -2027)

Annual Additional Manpower Requirement

2024 -2027

Training Needs

- Journalism -

Training Needs

1st

Reporting and editing skills

2nd

Media law and ethics

3rd

Written English

4th

Intellectual property and copyright law

5th

Written Chinese

- Digital / New Media -

Training Needs

1st

Marketing management

2nd

Video Production

3rd

Crisis management

4th

Production management

5th

Human resources management; Spoken English

- Advertising and Public Relations -

Training Needs

1st

Account strategic planning

2nd

Multimedia knowledge and applications

3rd

Innovative media research and applications

4th

Sales/marketing strategic planning

5th

Content Creation

- Media Production -

Training Needs

1st

TV/media production skills

2nd

Computer literacy skills

3rd

New technologies in media production

4th

Content Creation

5th

Media law and ethics

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