Recommendation
Training Needs
- Journalism -
1st
Multi-tasking skills
2nd
Reporting and editing skills
3rd
Media law and ethics
4th
Professional ethics
- Digital / New Media -
1st
Hardware and Software (Interaction design, mobile device)
2nd
Creativity and cultural insights
3rd
Self-management
4th
Crisis management
- Advertising and Public Relations -
1st
Professional ethics
2nd
Self-management
3rd
Market research applications
4th
Production management
- Media Production -
1st
Application of new technologies in production
2nd
Media law and ethics
3rd
Production management
4th
Innovative media technology products
- Keep the industry up to date with the use of technology and relevant skills that are in demand, especially in live reporting, VR and AR application, online retailing and e-commerce.
- Encourage employers to make good use of the Government’s training subsidy, e.g. the Reindustrialisation and Technology Training Programme, to promote lifelong learning and skills upgrading.
- Strengthen organisational capability by equipping employees with knowledge and skills especially in areas of data ethics, social listening analysis, media law and privacy ordinance.
- Offer better remuneration, enhance job satisfaction and increase autonomy for retaining outstanding employees.
- Provide in-house training to develop multiple skills of employees to enable flexible manpower deployment in response to the change in the business environment.
- Offer mentorship programme for young employees on organisational value, integrity and professional ethics.
- Pro-actively identify with employers the training and development areas for upskilling or reskilling, especially on strengthening professional ethics in view of the extensive amount of information / data handled.
- Keep an eye on the latest technology applications associated with 5G high speed network.
- Collaborate with employers to facilitate students’ learning in an authentic training environment, such as workplace learning and assessment.
- Emphasise professional ethics and innovation in pre-employment and in-service training.
- Include on-demand training areas, such as media law and innovative media technology, in relevant training programmes.
- Devise bite-sized online training programmes in short duration to encourage lifelong learning and upskilling of in-service practitioners.
- Offer subsidy support in practitioners’ training and skills upgrading in relation to the latest technology used in the industry.
- Promote the importance of vocational and professional education and training and its pathways to secondary school students, parents and teachers.
