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Manpower Dynamics. Data Intelligence

Media and Communications

Journalism; Digital/ new media; Advertising and public relations; Media production; ...

Covers :
1. Journalism
   - Newspaper
   - Magazine
   - Radio and television stations
   - News agency
2. Digital/ new media companies
3. Advertising and public relations
   - Public relations services supplier
   - Advertising companies
   - Corporate communication/PR/advertising/marketing department in sizeable companies            
4. Media production companies

Media and Communications Inner Banner

Recommendation

Training Needs

- Journalism -

1st

Multi-tasking skills

2nd

Reporting and editing skills

3rd

Media law and ethics

4th

Professional ethics

- Digital / New Media -

1st

Hardware and Software (Interaction design, mobile device)

2nd

Creativity and cultural insights

3rd

Self-management

4th

Crisis management

- Advertising and Public Relations -

1st

Professional ethics

2nd

Self-management

3rd

Market research applications

4th

Production management

- Media Production -

1st

Application of new technologies in production

2nd

Media law and ethics

3rd

Production management

4th

Innovative media technology products

  • Keep the industry up to date with the use of technology and relevant skills that are in demand, especially in live reporting, VR and AR application, online retailing and e-commerce.
  • Encourage employers to make good use of the Government’s training subsidy, e.g. the Reindustrialisation and Technology Training Programme, to promote lifelong learning and skills upgrading.
  • Strengthen organisational capability by equipping employees with knowledge and skills especially in areas of data ethics, social listening analysis, media law and privacy ordinance.
  • Offer better remuneration, enhance job satisfaction and increase autonomy for retaining outstanding employees.
  • Provide in-house training to develop multiple skills of employees to enable flexible manpower deployment in response to the change in the business environment.
  • Offer mentorship programme for young employees on organisational value, integrity and professional ethics.
  • Pro-actively identify with employers the training and development areas for upskilling or reskilling, especially on strengthening professional ethics in view of the extensive amount of information / data handled.
  • Keep an eye on the latest technology applications associated with 5G high speed network.
  • Collaborate with employers to facilitate students’ learning in an authentic training environment, such as workplace learning and assessment.
  • Emphasise professional ethics and innovation in pre-employment and in-service training.
  • Include on-demand training areas, such as media law and innovative media technology, in relevant training programmes.
  • Devise bite-sized online training programmes in short duration to encourage lifelong learning and upskilling of in-service practitioners.
  • Offer subsidy support in practitioners’ training and skills upgrading in relation to the latest technology used in the industry.
  • Promote the importance of vocational and professional education and training and its pathways to secondary school students, parents and teachers.