Recommendation
Training Needs
- Journalism -
1st
Reporting and editing skills
2nd
Media law and ethics
3rd
Written English
4th
Intellectual property and copyright law
5th
Written Chinese
- Digital / New Media -
1st
Marketing management
2nd
Video Production
3rd
Crisis management
4th
Production management
5th
Human resources management; Spoken English
- Advertising and Public Relations -
1st
Account strategic planning
2nd
Multimedia knowledge and applications
3rd
Innovative media research and applications
4th
Sales/marketing strategic planning
5th
Content Creation
- Media Production -
1st
TV/media production skills
2nd
Computer literacy skills
3rd
New technologies in media production
4th
Content Creation
5th
Media law and ethics
- Schools collaborate with industry associations and professional bodies to design recognised sector-specific curriculum and training programmes.
- Develop sector-specific curricula and training programmes such as the latest trends and technologies in film and media production; event marketing, management, and business promotion.
- Update curricula to address AI disruption, and educate on potential risks and ethical considerations.
- Offer programmes to upskill in-service practitioners in content creation, media production, and marketing using generative AI.
- Encourage students to participate in cross-cultural projects and international exchange programmes.
- Encourage students to gain GBA experience through study trips, attachments, and cultural exchanges in GBA cities.
- Invite experts to share with students insights on business and regulatory practices in the GBA region.
- Include ESG elements in marketing communications curricula.
- Cultivate expertise in Generative AI; establish governance framework, upskill employees, in particular on associated risks.
- Enhance employer branding and employee value proposition through communicating unique opportunities, career growth prospects, and work-life balance initiatives.
- Showcase success stories and promote a positive industry image.
- Develop expertise in ESG marketing; collaborate with sustainability-focused organisations.
- Utilise schemes like the New Industrialisation and Technology Training Programme (NITTP) for staff training in advanced technologies
Promote continuing education and professional development; offer incentives for attending industry conferences, workshops, and seminars.
- Provide students with internship opportunities, mentorship programs, and exposure to industry best practices.
Involve students in Mega Arts and Cultural Events for professional development.
Utilise Government funding schemes covering digital entertainment, advertising, film, music and TV and obtain relevant information from the Cultural and Creative Industries Development Agency (CCIDA).
