Supervise and implement the logistics, distribution and warehousing of goods, including e-commerce logistics operating procedures, to ensure compliance with logistics safety and health management measures.

Lead market research. Formulate, implement, monitor and manage marketing plans and advertising strategies to boost retail business. Develop and lead the marketing team, and perform public relations crisis management.

Develop objectives and processes to manage merchandising operations, including the coordination with departments and suppliers, budget planning, merchandising systems monitoring, etc. Assess customer needs and sales trends, and analyse the effectiveness of the buying plan so to provide basis for online and offline retail and merchandising activities.

Provide product information, support and advice to customers. Receive and establish relationships with customers. Use good communication skills to facilitate and promote loyalty programs to customers.

Implement customer service plan and understand customer psychological behavior. Handle customer complaints and investigate customer satisfaction. Manage customer service performance of frontline staff and implement public relations crisis management policies.

Manage the online sales system, conduct regular monitoring and review to ensure the accuracy and timeliness of the sales system. Plan multi-channel marketing and sales strategies to assist in the development and management of the overall retail business. Develop and lead the marketing team, and perform public relations crisis management.

Implement e-commerce logistics operating procedures and logistics management business sustainability plans. Manage inventory, logistics facilities, and imported and exported goods for cross-border e-business, and provide logistics support to ensure smooth operation of the supply chain.