To take charge of the operations and management of a number of stores/outlets usually within a geographical area.

To supervise and executive the logistics, distribution and warehousing of merchandise for providing quality service to users and customers.

To supervise and execute customer service activities, assist in the discovery of prospective customers, understand the key core of building relationships with customers, and establish effective customer service strategies. To analyse the data generated from the customer relationship management system for deepening the understanding on the customers’ needs.

To manage merchandising operations of an organization and develop objectives and processes to implement merchandising initiatives which include coordinating associated departments, planning budget needs and monitoring the company's merchandising system. To review and evaluate customer demand and sales trends and the effectiveness of the buying plan.

To plan and implement marketing campaigns, conduct market research and analysing data to identify targeted audiences, writing and proofreading creative copy, organise events and product exhibitions and keep close contact with the mass media and advertising agents.

To develop, implement and execute strategic marketing plans for an entire organization in order to attract prospective customers and retain existing ones. To manage and coordinate marketing team, lead market research efforts to establish and maintain a competitive edge for the business, and liaise closely with media organisations and advertising agencies.

To handle customer information, provide business departments with report materials and data for various meetings, keep track on customer needs and maintain close communication with customers through the call center or network, and provide other customer services including the product advisory service, the delivery progress and the progress in problem solving etc.