Work collaboratively with relevant parties to ensure the trade practices are in compliance with the procedures and requirements; Provide training pertaining to trade compliance and regulation; Maintain up to date knowledge of policies, regulations, international guidelines and industry standards; Reduce risk.

Develop and execute marketing strategies and action plans to enhance the business image; Identify new customers; Manage the delivery of marketing campaigns and public relation activities and analyse its effectiveness; Conduct market research, market forecasts and intelligence analysis.

Plan and formulate marketing campaigns and exhibitions; Coordinate with internal and external parties to implement various marketing programs; Monitor web content management and other development of digital communications channels; Keep close contact with the mass media and advertising agents.

Create innovative design concepts for the product; Present product ideas to relevant team members for brainstorming; Suggest improvements to product design; Keep updating the current industry trends and market conditions; Modify the existing designs to meet customer expectations.

Provide administration support to business development team; Responsible for data entry to system and quotation preparation; Communicate and maintain long-term relationships with business partners; Assist in collecting, analysing and evaluating different market information and its impact on overall business situation.

Lead the team to implement strategic sourcing plans; Develop an effective sourcing strategy; Review market and sales analysis to determine local and overseas market requirements; Build solid relationships with suppliers and existing business partners and proactively look for any future partnerships.

Monitor the sales performance; Strive for the set target; Deliver product demonstrations and sales presentations for explaining key technical aspects of solutions to customers; Responsible for tender preparation and submission; Works with colleagues in Research and Product Development teams on product features and recommends changes where necessary to meet market demand.