Develop brand promotion and sales management strategies. Analyse trading policies and their impact in relevant regions to formulate operational strategies. Manage sales channels to formulate marketing, marketing channel, media strategies, and after-sales service plans, as well as sales team management strategies and product pricing strategies. Develop IP and PR crisis management policies and monitor the progress.

Oversee and manage international purchasing activities. Develop purchasing and product pricing strategies, and design purchasing systems. Manage relationships with suppliers. Analyse business data. Develop IP and PR crisis management policies and monitor the progress.

Undertake general administrative work for accounts services. Collect statistics for online sales, website traffic, website traffic time, website visitors, search engine, customer order, etc. Retain online customers.

Implement customer service plan and understand customer psychological behavior. Handle customer complaints and investigate customer satisfaction. Manage customer service performance of frontline staff and implement public relations crisis management policies.

Manage third-party logistics services, develop cross-border logistics solutions, improve supply and distribution chains, and develop sustainable plans for logistics management businesses. Develop inventory management strategies, inventory control systems, cross-border warehousing and logistics strategies, and customer relationship management policies. Monitor the progress of crisis response and handling.

Lead the initiation and implementation of sustainability programs. Evaluate the existing sustainability performance and provide strategic recommendations for improvement. Develop and cultivate a strong network of relationships with the internal Product Development Team, Sourcing and Production Team, Product Integrity and Testing Team, and QA Team and external vendor partners; Establish a communication platform to deliver key sustainability strategies among company's stakeholders for enhancing their awareness of sustainable issues.

Develop the customer service plans, review the effectiveness on the interaction with customers via different channels, analyse the customer information for deepening the understanding on customers’ needs and potential requests, establishing closer relationships with customers and exploring more new business opportunities.