Prepares, screens and approves all press releases, speeches, texts of promotional materials and documents. Ensures that all published materials meet the corporate identity guidelines.

Develops concepts and writes project contents (copy).

Oversees the integration of visual effects (VFX) into interactive media, such as video games, virtual reality (VR) experiences, augmented reality (AR) applications, and interactive installations.

Design sets for information, current affairs or news related programme.

Directs, plans, and organises production of TV, video and radio commercials. Helps ensure meeting production budget and timing. Supervises staff members in TV production department.

Establishes and manages internal channels to ensure effective communications within a company/ organisation. Arranges communication activities for news announcements to internal staff.

Directs the gathering of local news. Assigns reporters to cover various news events. Makes forward planning and keeps assignment diary. Personally covers major events. Liaises with other department heads, managing editor and the editorial/production desk.