Provides designs in the process of advertising production.

Assists in the execution of the day-to-day projects by coordinating various agency departments, communicating with clients, managing timeline and budget, and keeping record of the account.

Produces artwork according to design specified by art directors. Compiles artwork from layout.

Collects, validates and analyses facts about news-worthy events by interview, investigation, or observation, and writes in conformity with prescribed editorial style and format.

Co-ordinates with clients and in-house departments to implement PR projects. Provides account servicing and news monitoring. Prepares press releases.

The primary client contact who is responsible for maintaining the harmony between the agency and client; as well as planning and orchestrating all resources and processes necessary to support the communications projects.

Plans and develops live or recorded productions, and determines how the show will look and sound. Selects the script, set, props, lighting, and other production elements. Also co-ordinates the activities of on-air personalities, production staff, and other personnel.