Leads an account team and oversees the overall account management, client/agency relationship and profitability of the assigned account portfolio. A brand steward in partnership with the client to formulate the brand/ marketing strategies, and develop the communication solutions in answer to client’s business objectives.

Implements advertising or marketing communications programmes and campaigns as directed by the Manager.

Writes and edits news stories for publication. Undertakes the layout and design of each page. Edits reporters’ scripts.

Formulates creative strategies in answer to client’s business issues/opportunities. Supervises the art directors and/or copy writers in the advertising creative process.

Assumes an overall responsibility for the management of the marketing, product development and/or brand management function which includes advertising; Identifies business opportunities for client by uncovering consumer insights. Formulates brand/communication strategies and inspires creative development.

Takes pictures of various subjects (such as buildings, models, merchandise and landscape) which are used in a variety of mediums, including books, reports, advertisements and catalogs, to advertise company/ customer’s products or services.
or
Takes photos for PR activities and publications. Writes captions.

Assists the producer in all aspects in the production of programme, including shooting and post-production.