Assists General Manager/Director/Head to formulate PR strategies and objectives. Makes plans for all communications/PR activities of the company/ organisation and supervises their implementation. Maintains good relations and regular liaison with the mass media and handles press enquiries. Reviews and issues press releases prepared by executives, and monitors news.

Writes headings, and marks types. Selects, checks, revises and arranges material for publication; and/or involves in the layout and design of each page.

Undertakes the implementation of marketing and/or product development activities which include advertising; Monitors market trends and oversees branding and communication activities to ensure the right message is delivered for product or service.

Undertakes the leadership of various sections of a newspaper, magazine or website (such as news, finance, sports, entertainment, cable, etc.) and the responsibility for the layouts (including the selection, checking, revising and arranging of the material for publication).
or
Compiles and edits news magazines and bulletins for broadcasts. Writes or edits copy for broadcasting by condensing or elaborating material received from news sources or submitted by reporters. Checks copy for factual, spelling, punctuation or grammatical mistakes. Also checks contents of news audio or video tapes and prepares make-up/running order of newscasts/bulletins. Inserts background.

Undertakes advertising sales in one country, or manages a group of client portfolio.

Prepares media plans and schedule for a group of accounts. Assists in client presentation.

Responsible for editing / shooting on-air promos and station image.