Assists Account Director to plan, design and implement PR activities. Develops and maintains good relationship with mass media. Maintains close liaison with clients and communicates their feedback to in-house departments. Writes and issues press releases for clients. Handles media enquiries on behalf of clients. Provides crisis support. Helps clients to establish corporate image.

Uses motion picture, television, video camera, lighting instruments, or other equipment to film a wide range of subjects, including commercial motion pictures, documentaries, music videos and news events.

Undertakes marketing activities and advertising/ promotional plans, and manages events, data analyses to support advertising or circulation sales.

Implements marketing and/or product development activities as directed by the Manager.

Assists Advertising Sales Manager/Director for advertising sales mostly from smaller revenue clients, or provides after sales services, advertising material traffic and clerical support functions.

Responsible for motion graphic / visual effects / animation design work for programme production and other functions.

Undertakes the overall production design and development (including its scale, cost and contents). Directs the producers to create programmes.