Assists Account Director to plan, design and implement PR activities. Develops and maintains good relationship with mass media. Maintains close liaison with clients and communicates their feedback to in-house departments. Writes and issues press releases for clients. Handles media enquiries on behalf of clients. Provides crisis support. Helps clients to establish corporate image.

Implements marketing and/or product development activities as directed by the Manager.

Assists the producer in all aspects in the production of information, current affairs or news related programme, including news reporting and post-production.

Assists Advertising Sales Manager/Director for advertising sales mostly from smaller revenue clients, or provides after sales services, advertising material traffic and clerical support functions.

Assists Marketing Manager for marketing activities/ events, data collection and clerical support functions.

Research and reports information of interests to the public. Analyses news releases. Interviews people. Attends public functions, visits scenes of accidents and obtains information from all relevant sources. Submits information in written or audio form. Conducts live or taped reports, or interviews.

Undertakes the overall production design and development (including its scale, cost and contents). Directs the producers to create programmes.