Helps management in formulating station’s editorial policies and oversees the implementation of the policies. Decides on programmes and programme formats. Negotiates the purchase and sale of programmes. Undertakes the overall administration and output. Liaises with other sections. Drafts and controls budgets. Deals with personnel matters including employing and dismissing staff.

Takes pictures of various subjects (such as buildings, models, merchandise and landscape) which are used in a variety of mediums, including books, reports, advertisements and catalogs, to advertise company/ customer’s products or services.

Assists Traffic Manager/Advertising Administration Manager for advertising booking, material traffic, invoicing, and clerical supports functions.

Assists General Manager/Director/Head to formulate advertising/marketing communications strategies and objectives. Makes plans for placing advertisements and monitoring their effectiveness.

Plans and develops live or taped productions, and determines how the show will look and sound. Selects the script, news anchor, set, props, lighting, and other production elements. Also co-ordinates the activities of on-air personalities, production staff, and other personnel.

Undertakes the management of a corporate communications, public relations, or public affairs department of a company/organisation. Formulates corporate communications, PR, or public affairs strategies and objectives and performs corporate communications, PR, or public affairs functions. Builds up and maintains good relations with the mass media. Edits and publishes in-house publications, approves and issues press releases.

Mobilises account servicing team to prospect for new clients. Maintains liaison with key accounts and organises PR activities for them. Manages staff of own team, which may include Account Manager, Account Executive and Account Co-ordinator.