Oversees the design of branding and advertising for a company/organisation, ensuring that the new branding and advertising fits in with the company/ organisation's overall brand strategy.

Plans and develops live or taped productions, and determines how the show will look and sound. Selects the script, news reader, set, props, lighting, and other production elements. Also co-ordinates the activities of on-air personalities, production staff, and other personnel.

Assists in planning and preparing publications.

Plans, designs and implements PR activities. Develops and maintains good relationship with mass media. Maintains close liaison with clients and communicates their feedback to in-house departments. Writes and issues press releases for clients. Monitors the news and handles media enquiries on behalf of clients.

Identifies business opportunities for client by uncovering consumer insights. Conducts market and attitude research. Formulates brand/communication strategies and inspires creative development.

Selects non-local news items which need to be rewritten or translated if necessary. Assigns work to translators or world news researchers/writers. Checks and revises world news stories. Liaises with heads of other departments.

Works closely with digital team to develop social media strategies for clients. Involves in measuring and analysing social data, developing content strategies and keeping abreast of social media trends.