Primarily responsible for total media planning and services on the accounts assigned. Supervises media planners, and approves the selection of media, space and schedule proposed by media planners.

Prepares, screens and approves all press releases, speeches and documents to ensure the delivery of consistent corporate messages.

Selects non-local news items which need to be rewritten or translated if necessary. Assigns work to translators or world news researchers/writers. Checks and revises world news stories. Liaises with heads of other departments.

Based on the provided guidelines and vision, gives supervision to the team and manage each headcounts rides on the business goals. Identifies sales leads and pitch goods and services to potential clients with the support of the team, and to maintain good relationship and updates to the existing client sectors.

Decides editorial policy and attitude of the publication/organisation on various issues. Ensures that articles conform to the policy of the publication/ organisation. Undertakes strategic planning for news event coverage and development of the news organisation. Deploys manpower to meet the needs of news organisations in the digital era.

Assigns work to news photographers.

Oversees the full range of digital strategies and drive change across the organisation; provides content leads based on the development of current digital technologies, and manage the initiatives.