Assumes overall responsibility for the management of the market researches, readership survey and data analyses for sales presentation and planning.

Assists the Media Buying Director in the management of media buying function, supervision of media buyers and negotiation of terms with various media.

Writes headings, and marks types. Selects, checks, revises and arranges material for publication; and/or involves in the layout and design of each page.

Assists in planning and preparing publications.

Provides new product recommendations in niches through publishing videos, live broadcasting, photos and articles on social media platforms targeting online audience to build brand reputation.

Undertakes the responsibility of collecting consumer data on digital platforms and developing integrated digital strategies for clients / company / organisation to ensure effective execution, flow and end-result for creative campaigns.

Conducts research according to editor’s or reporter’s requirements or project requirements.