Manages the day-to-day operation and running of the news room. Assists the management with budget controls and staff matters. Examines material for conformity with established policy and standards and revises it as necessary.

Assumes overall responsibility for the management of the PR programs. Acts as spokesperson of the organisation, and co-ordinates with other media organisations.

Assists the Executive News Editor in daily operation.

Undertakes the responsibility of collecting consumer data on digital platforms and developing integrated digital strategies for clients to ensure effective execution, flow and end-result for creative campaigns.

Visualises and prepares storyboard for TV commercials. Produces layouts for press advertisements and all advertising production according to direction specified by art directors.

Undertakes market researches & readership survey, and manages data analyses for sales presentation.

Works closely with digital team to develop social media strategies for a company/organisation. Involves in measuring and analysing social data, developing content strategies and keeping abreast of social media trends.