Assists in planning and conducting researches. Collects information and data.

Provides artistic direction and guidelines for all related business in the organization. Leads the art and design team and work with other production team when required. Controls quality of all deliverables.

Acts as a liaison between creative and production houses. Supervises, coordinates and ensures the on time, on budget and orderly flow of TV, video and radio commercials production.

Undertakes circulation sales / distribution liaison in one country, newsstands sales or subscription sales, or both.

Engages in promoting products in exhibitions, supermarkets or department stores and distributing advertising leaflets. Helps to introduce the exhibitioner.

Undertakes the overall responsibility (including standards setting) for the management of the creative department. Hires, supervises and develops the creative personnel.

Assumes overall responsibility for the management of the marketing programs, advertising/promotional plans, researches and PR functions as to support advertising or circulation sales.