Recommendation
Training Needs
- Print Media -
1st
Printing Technique
2nd
Pre-press technique
3rd
Customer services
- Publishing -
1st
Editing
2nd
Teamwork
3rd
Communication skills
- To re-brand the image of the print media industry targeting young people and relevant stakeholders, with emphasis on the outstanding products and projects as well as technology adopted and opportunities associated with the industry.
- To keep the industry up to date with the use of technology and relevant skills that are in demand, especially in Industry 4.0, digital printing, package design, international standards, e-publishing, AR and multimedia, online retailing, e-commerce and digital marketing.
- Lifelong learning and upgrade of skills in response to the industry requirement would be essential. Employers should be encouraged to make good use of the Government’s subsidy for training employees, e.g. the Reindustrialisation and Technology Training Programme.
- To strengthen organisational capability by equipping employees with knowledge and skills especially in Industry 4.0 as well as in areas of innovative products such as specially designed package, printed books or materials associated with digital features, digital printing, digital content management, etc.
- To incorporate part-time staff or those who want to re-enter the job market after a career break in positions that are difficult to hire or retain, especially in the print media industry.
- To stay current with the market remuneration, enhance job satisfaction and increase autonomy for retaining outstanding employees.
- To provide in-house training to develop multiple skills of employees to enable flexible manpower deployment in order to maintain agility in the fast changing business environment.
- To participate in the apprenticeship schemes such as Earn and Learn Scheme and support workplace learning and assessment in order to nurture well-trained manpower for the industries.
- To pro-actively identify with employers on the training and development areas for upskilling or reskilling.
- To keep an eye on the latest technology applications associated with Industry 4.0, digital printing, e-learning and e-publishing.
- To collaborate with employers to facilitate students’ learning in an authentic training environment such as workplace learning and assessment.
- To emphasise teamwork, design thinking, entrepreneurship and innovation in pre-employment and in-service training.
- To include areas with most training needs such as marketing management, the latest pre-press and printing technique, in the relevant programmes.
- To devise online training programmes of short duration for in-service practitioners to upskill regardless of time and location.
- To offer subsidy support in practitioners’ training and skills upgrading in relation to the latest technology used in the industry.
- To promote the importance of vocational and professional education and training and its pathways to secondary school students, parents and teachers.
