Advises appropriate hair styling and/or designs tailor-made hair styling for specified occasions. Provides hairdressing services. Supervises and provides relevant training to hairstylists / hairdressers.

Develops and builds company’s brand image and brand promotion strategies. Analyses brand positioning and consumer insights. Formulates branding strategies for respective beauty products or services.

Develops, implements and executes strategic marketing plans in order to attract prospective customers and retain existing ones. Manages and coordinates marketing team, leads market research efforts to establish and maintain a competitive edge for business, and liaises closely with media organisations and advertising agencies.

Assists in selling digital marketing products and services, implements online marketing campaigns, conducts marketing research, and updates company social media site and web page that helps company to expand sales volume and raise public awareness.

Analyses hair and scalp conditions. Recommends and provides proper hair care treatments or products, advises customers to establish appropriate life style and hair scalp care concepts.

Organises training courses/workshops of the application of products and/or equipment. Provides technical advices on the quality and its application of products/equipment. Assists in preparing technical manuals of equipment operations.

Develops and administers training plans. Provides advices and suggestions of teaching techniques to training officers / instructors. Develops training manuals and reviews the effectiveness of training plans.