Develops, implements and executes strategic marketing plans in order to attract prospective customers and retain existing ones. Manages and coordinates marketing team, leads market research efforts to establish and maintain a competitive edge for business, and liaises closely with media organisations and advertising agencies.

Supervises and manages the sales in a store/outlet. Checks and study sales figures, stock and customers’ preferences and make subsequent recommendations. Supervises a team of beauty advisers (counter).

Develops and establishes company’s brand images and brand promotion strategies. Analyses brand positioning and consumer insights. Formulates branding strategies for respective beauty products or services.

Provides nail care services including manicure and pedicure, hand and foot care treatments. Perform nail shape improvements and extensions or refill service by using artificial nail techniques such as arylic and UV gel. Applies nail drawing and painting. Recommends appropriate hand and foot care products for home uses.

Develop, implement and execute online marketing campaign to help company to expand sales volume and public awareness.

Assist in supporting marketing plans as well as promotional activities and preparing sales reports.

Organises training courses/workshops of the application of products and/or beauty equipment. Provide technical advices on the quality and its application of products/equipment.
Assists in preparing technical manuals of equipment operations.