Assists in the negotiation with buyers/clients/customers and preparation of quotations, and handles their production orders and samples. Follows up buyers orders including liaising with other departments on the quality requirements of buyers and tracing the progress of production to ensure prompt shipment.

Plans, develops, and directs promotional efforts for a particular brand. Co-ordinates activities of specialists of production, sales, advertising, market research, distribution and package development.

Enforces fire, safety and other government regulations, relevant national and/or international standards, requirements and rules (e.g International Organization for Standardization (ISO) including Corporate Social Responsibility (CSR)).

Performs technical tasks contributory to design, development, manufacture, installation, operation, maintenance and repair of electrical and electronic systems and equipment, either independently or under the direction of a qualified engineer

Designs, operates and controls manufacturing/production systems in industrial plants to ensure efficient use of resources. This includes:

layout and design of plant and services;

choice of tooling, production equipment, materials, and fabrication/assembly methods;

provision of services such as manufacturing capability study, production scheduling, work study, quality assurance, and cost control.

Analyses the latest trends of optical products designs and keeps abreast with developments in production, and manages all phases of design and development cycles.  Manages and directs the design department to originate products designs in accordance with requirements.