Plans, organises, and monitors technical sales, marketing and promotional activities for professional equipment and products; coordinates with research and development, production control and shipping departments in identifying and fulfilling market and customer needs; reviews performance analysis for forecasting future technical market situation.

Inspects, tests, repairs, calibrates and maintains mechanical/ electrical instruments including the making of replacement fixtures and parts.

Plans and coordinates product development throughout the design, costing, scheduling, tooling, debugging and production stages; investigate manufacturing technology to improve plant productivity, quality consistency, operational flexibility, and supply chain resiliency, etc; liaises with customers and coordinates with various departments and suppliers/vendors to ensure the project could meet target requirement.

Plans and monitors the production activities of the company; takes charge of the overall production programmes to ensure the specified standards of quality, efficiency and economy are met.

Plans and supervises the use of CAD, CAM or CAE tools to design and manufacture moulds and dies for production of metals/plastics products and related components; examines and prepares cost estimates on tools, jigs and fixtures, moulds and dies for manufacture of metals/plastics products and related components.

Studies and prepares cost estimates for the manufacture of products and related components; makes recommendations on changes in part design, materials and production methods to reduce product cost; examines manufacturing costs and provides updates on cost data.

Takes charge of the overall operation of the factory; manages staff and workers in the factory; enforces fire, safety and other government regulations; supervises factory activities such as plant layout, assembly and delivery of finished products.